VP, Product Marketing
6
6senseRevTech/MarTech
United States, RemoteFull-TimeVp
Salary240138 - 305203 USD per year
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Job Details
- Experience
- 15+ years
Requirements
- 15+ years of product marketing leadership experience in high-growth B2B SaaS
- RevTech/MarTech preferred
- Proven success leading and scaling large (20+) product marketing teams
- Demonstrated ability to build differentiated positioning, messaging, and thought leadership programs
- Strong cross-functional collaboration skills and executive-level communication presence
- High-energy, adaptable leader with a passion for innovation, customer-centricity, and delivering superior experiences
Responsibilities
- Lead end-to-end ownership of product marketing, setting the strategic vision and defining how the team drives platform and solution positioning, messaging clarity, and market momentum
- Develop thought leadership and category-defining narratives that advance 6sense’s role at the center of the RevTech/Revenue AI category
- Own and evolve platform positioning, core messaging, and differentiated value propositions based on customer insights, competitive intelligence, and market trends
- Craft tailored narratives that communicate compelling value to Marketing, Sales, Customer Success, and Revenue Operations personas
- Define and run the product launch strategy, ensuring readiness, alignment, and successful adoption
- Oversee development of compelling buyer-facing content, including messaging frameworks, solution guides, demos, videos, and interactive content
- Define organizational strategy, hiring plans, goals, KPIs, and budget for the product marketing team
- Lead a team and foster a culture of innovation, collaboration, and customer-centricity
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