VP, Product Marketing
F
FleetioSaaS
USAFull-TimeVp
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 10-15+ years
- Required Skills
- LeadershipPeople ManagementProduct ManagementProduct OperationsCross-functional Team LeadershipStrategyStrategic ManagementCommunication SkillsCollaborationMentoringRelationship buildingMarket Research
Requirements
- 10-15+ years of progressive experience in enterprise B2B SaaS.
- Proven success leading Product Marketing and Analyst Relations at scale.
- Experienced builder who has rebuilt or scaled PMM teams from early stages to global programs.
- Comfortable setting vision, leading strategy, and coaching/reviewing messaging.
- Exceptional communicator and storyteller, skilled at distilling complexity into clarity.
- High EQ connector who thrives in ambiguity, unifies stakeholders, and builds trust.
- Deep understanding of enterprise go-to-market motions and customer journeys.
- Strong network and track record of success managing Analyst Relations programs and relationships.
- Passionate about building cohesive teams and developing talent.
Responsibilities
- Serve as the CMO’s #2 and thought partner, driving cohesion across Product, Marketing, and Sales.
- Build and lead a world-class Product Marketing organization.
- Design GTM alignment structures and rituals.
- Translate product strategy into GTM activation across demand gen, content, events, and enablement.
- Elevate messaging from feature-function to business value storytelling.
- Lead website and narrative updates for enterprise value proposition.
- Partner with Sales Enablement to build confidence across the field.
- Create scalable enablement frameworks for persona-based selling.
- Build a best-in-class Analyst Relations program.
- Translate analyst insights into actionable GTM and product strategies.
- Lead competitive and market intelligence programs.
- Partner with Product on pricing, packaging, and differentiation strategies.
- Embed deeply with the Product team to shape roadmap prioritization.
- Drive collaboration across demand gen, campaigns, and events.
- Lead strategic initiatives to bring brand and product narratives together.
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