VP, Product Marketing

Posted 25 days agoViewed
USAFull-TimeSaaS
Company:Fleetio
Location:USA
Languages:English
Seniority level:Vp, 10-15+ years
Experience:10-15+ years
Skills:
LeadershipPeople ManagementProduct ManagementProduct OperationsCross-functional Team LeadershipStrategyStrategic ManagementCommunication SkillsCollaborationMentoringRelationship buildingMarket Research
Requirements:
10-15+ years of progressive experience in enterprise B2B SaaS. Proven success leading Product Marketing and Analyst Relations at scale. Experienced builder who has rebuilt or scaled PMM teams from early stages to global programs. Comfortable setting vision, leading strategy, and coaching/reviewing messaging. Exceptional communicator and storyteller, skilled at distilling complexity into clarity. High EQ connector who thrives in ambiguity, unifies stakeholders, and builds trust. Deep understanding of enterprise go-to-market motions and customer journeys. Strong network and track record of success managing Analyst Relations programs and relationships. Passionate about building cohesive teams and developing talent.
Responsibilities:
Serve as the CMO’s #2 and thought partner, driving cohesion across Product, Marketing, and Sales. Build and lead a world-class Product Marketing organization. Design GTM alignment structures and rituals. Translate product strategy into GTM activation across demand gen, content, events, and enablement. Elevate messaging from feature-function to business value storytelling. Lead website and narrative updates for enterprise value proposition. Partner with Sales Enablement to build confidence across the field. Create scalable enablement frameworks for persona-based selling. Build a best-in-class Analyst Relations program. Translate analyst insights into actionable GTM and product strategies. Lead competitive and market intelligence programs. Partner with Product on pricing, packaging, and differentiation strategies. Embed deeply with the Product team to shape roadmap prioritization. Drive collaboration across demand gen, campaigns, and events. Lead strategic initiatives to bring brand and product narratives together.
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