Launch Marketing Coordinator
New
K
KasaHospitality
Remote - Philippines, overnight hours, generally Tuesday through Saturday, to align with U.S. business hoursContractMiddle
Salary not disclosed
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Job Details
- Experience
- 4-6+ years
- Required Skills
- Project ManagementSEO
Requirements
- 4-6+ years of experience in marketing operations / coordination, brand launches, or project management
- Experience ideally in hospitality, real estate, lifestyle brand experience, or a multi-location consumer business
- Exceptional project management skills
- Ability to build clean trackers, set realistic timelines, and hold cross-functional teams accountable
- Commercial fluency: understanding how positioning, pricing, and channel mix decisions interact
- Familiarity with OTA and distribution platforms (Airbnb, Booking.com, Expedia, GDS)
- Understanding of how listings drive conversion
- Comfortable with ambiguity and pace, particularly with multiple property openings per quarter
- Collaborative by default; capable of trust-building with Revenue, Operations, and Distribution peers daily
Responsibilities
- Serve as the Marketing & Distribution DRI for all new property openings and transitions
- Build and manage launch project plans covering OTA listing setup, property naming conventions, unit detail accuracy, and channel distribution readiness
- Coordinate OTA listing transfers; ensure all listing content meets Kasa standards before go-live
- Track launch readiness milestones against a defined pre-opening checklist; flag risks and blockers early
- Run regular cross-functional launch syncs with Revenue, Ops, and Distribution teams
- Support move-out and brand transition processes, including historical guest communications and vanity site coordination
- Develop and execute on a pre-opening marketing playbook covering launch PR strategy, opening events and local activations, local partnership and influencer outreach, SEO and listing optimization, and paid media recommendations
- Ensure all marketing assets are ready at launch: listing copy, photography, promotional materials
- Own the post-launch retrospective: what worked, what didn't, and how to improve the next playbook
- Partner closely with Sales and Revenue Management to develop property-level commercial plans: run comp set analysis, define market positioning, identify key demand segments, and define go-to-market plan by segment
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