- Set direction, manage people, and ensure consistent execution across all marketing channels.
- Supervise and mentor a marketing team; assign priorities and review work for quality.
- Lead website strategy, including structure, UX, landing pages, and conversion optimization.
- Oversee content creation across video, social, email, and web platforms.
- Manage and optimize paid marketing efforts including Google Ads.
- Direct SEO and GEO strategy, execution, and performance tracking.
- Analyze marketing data, monitor KPIs, and present recommendations to leadership.
- Implement systems and workflows using tools like Monday.com.
SEOTeam managementDigital Marketing