Marketing Director - Department Lead
New
L
Law Offices of Sabrina LiU.S. immigration law firm
Philippines. Indonesia, Overlapping 4 hours with U.S. business hours (PST/PDT) is requiredContractDirector
Salary2000 - 3000 USD per month
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Job Details
- Languages
- Mandarin Chinese and/or Spanish proficiency is a plus but not required
- Experience
- 5+ years
- Required Skills
- SEO
Requirements
- 5+ years of progressive marketing experience, preferably in law firms, professional services, or agency environments
- Proven experience leading and managing a marketing team or function, including delegation, performance oversight, and mentoring
- Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
- Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization
- Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis
- Experience managing budgets, timelines, priorities, and team performance in a results-driven environment
- Strong written and verbal communication skills, with the ability to review, train, and mentor staff
- Data-driven and analytical mindset, with experience using marketing metrics and KPIs to guide decisions
- Highly organized, proactive, and capable of working independently in a remote, high-accountability environment
- Prior experience in law firm marketing or regulated professional services is a strong plus
- Bachelor's degree in Marketing, Communications, or a related field preferred
- Advanced certifications are a plus
Responsibilities
- Lead and oversee the firm's marketing function, combining strategy, execution, and people management.
- Oversee a marketing team of three (3), with potential growth to four (4) team members, while remaining hands-on with planning, quality control, performance analysis, and continuous optimization.
- Supervise and mentor a marketing team; assign priorities; review work for quality, compliance, and effectiveness; and ensure deadlines and KPIs are met.
- Lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
- Oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
- Manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
- Direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
- Analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
- Implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
- Work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.
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