Marketing Manager & Digital Brand Lead
D
Dev PartnersWellness, Retail
Philippines, PHTFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- At least 2 years
- Required Skills
- Content creationSEODigital Marketing
Requirements
- At least 2 years of experience in digital marketing, social media management, or brand management in the fitness, wellness, or lifestyle industry.
- Klaviyo proficiency (email campaign execution, list segmentation, automated flows, triggered sequences, performance optimization).
- Canva proficiency (graphic design for social media, promotional materials, digital ads).
- Wix proficiency (website content management, page updates, scheduling integration, landing page optimization).
- ClassPass proficiency (class scheduling, booking management, service listing updates).
- Meta Ads Manager / Google Ads proficiency (paid campaign setup, audience targeting, budget management, ROAS tracking).
- Social Media Management proficiency (content planning, manual posting, community engagement, algorithm optimization across Facebook, Instagram, and TikTok).
- UGC & Influencer Collaboration experience (sourcing user-generated content, partner outreach, cross-promotion strategies).
- Recruitment Marketing experience (creating targeted campaigns and outreach to attract trainers/instructors).
- Analytics & Reporting proficiency (campaign performance analysis, conversion tracking, A/B testing, data-driven optimization).
Responsibilities
- Plan, create, and post social media content.
- Collaborate to source user-generated content.
- Optimize social media posting times and formats.
- Manage community engagement and outreach.
- Update and optimize website content on Wix and ClassPass.
- Coordinate with teams for scheduling and service updates.
- Develop, launch, and optimize organic and paid digital campaigns.
- Promote insurance and FSA payment options.
- Recruit new trainers via digital campaigns.
- Analyze and report on campaign performance.
- Manage and execute three targeted email campaigns weekly.
- Segment email lists for personalized communication.
- Build, update, and test automated email flows via Klaviyo.
- Analyze and optimize email campaign metrics.
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