- Identify and research potential influencers aligned with client brand values and campaign goals
- Conduct outreach and initiate communication to establish partnerships and collaborations
- Build and maintain strong relationships with influencers, ensuring ongoing engagement and mutual benefit
- Coordinate influencer campaigns, tracking deliverables, timelines, and performance metrics
- Collaborate with the content and marketing teams to align influencer activities with campaign strategies
- Monitor influencer activity and campaign results, providing regular reports and recommendations for optimization
- Stay updated on industry trends, influencer marketing platforms, and best practices