- Serve as the Marketing & Distribution DRI for all new property openings and transitions
- Build and manage launch project plans covering OTA listing setup, property naming conventions, unit detail accuracy, and channel distribution readiness
- Coordinate OTA listing transfers; ensure all listing content meets Kasa standards before go-live
- Track launch readiness milestones against a defined pre-opening checklist; flag risks and blockers early
- Run regular cross-functional launch syncs with Revenue, Ops, and Distribution teams
- Support move-out and brand transition processes, including historical guest communications and vanity site coordination
- Develop and execute on a pre-opening marketing playbook covering launch PR strategy, opening events and local activations, local partnership and influencer outreach, SEO and listing optimization, and paid media recommendations
- Ensure all marketing assets are ready at launch: listing copy, photography, promotional materials
- Own the post-launch retrospective: what worked, what didn't, and how to improve the next playbook
- Partner closely with Sales and Revenue Management to develop property-level commercial plans: run comp set analysis, define market positioning, identify key demand segments, and define go-to-market plan by segment
Project ManagementSEO