- Own and grow Kasa's social presence across Instagram, TikTok, LinkedIn, and other relevant platforms.
- Develop monthly social content calendar, planning themes, campaigns, and lead daily execution.
- Produce or direct original short-form video content including Reels, TikToks, and property walkthroughs.
- Own end-to-end photography and video production for all Kasa properties including vendor management and shot list development.
- Manage an influencer/creator strategy aligned to Kasa’s brand, markets, and target guest segments.
- Work closely with Performance Marketing to align organic learnings with paid creative testing and audience insights.
- Track and report on social performance metrics to iterate on content and creative strategy.
Project ManagementGraphic DesignContent creation