Chief Marketing Officer (CMO)
T
TalentgratorIGaming
Italy. Spain. Poland. Germany. Hungary. RomaniaFull-TimeExecutive
Salary not disclosed
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Job Details
- Languages
- English (C1 level or higher)
- Experience
- Minimum 2+ years of experience
Requirements
- Minimum 2+ years of experience in iGaming or a strong understanding of the industry
- Solid background in digital and performance marketing
- Experience in a leadership or team management role
- Understanding of B2B business models
- Ability to work with data, analytics, and performance metrics (ROI, LTV, conversion)
- Strong communication and stakeholder management skills
- Fluent English (C1 level or higher)
- Experience with affiliate marketing, traffic acquisition, or arbitrage (nice-to-have)
- Experience in event marketing (nice-to-have)
- Experience working with video content strategies (nice-to-have)
- Existing network or strong knowledge of the iGaming ecosystem (nice-to-have)
Responsibilities
- Oversee and align multiple marketing teams, including digital, product marketing, analytics, communications, design, and events
- Ensure effective collaboration across departments and business units
- Manage both in-house teams and external partners
- Develop and implement a comprehensive marketing strategy
- Define target markets, positioning, and key acquisition channels
- Lead go-to-market strategies for new products
- Drive performance across digital channels
- Optimize traffic acquisition, conversion, and retention
- Monitor and improve key metrics such as ROI, LTV, and conversion rates
- Analyze customer journey and identify growth opportunities
- Plan and control marketing budgets
- Allocate resources across channels based on performance
- Continuously optimize marketing spend
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