Product & Brand Marketing Manager
New
W
WorkwizeSaaS Platform
Remote (EU time zones), EU time zonesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Minimum 10 Years
Requirements
- Minimum 10 Years of experience in product marketing
- Experienced building, scaling and leading teams
- Background in brand marketing, or a strategic combination of both
- Proven track record of leading strategy and executing on measurable impact during periods of rapid expansion in a high-growth scale-up
- Experience helping a business from •20M+ ARR
- Strategic Thinker: can set long-term direction and make trade-offs in a fast-moving environment
- Commercially Driven: clear view of how marketing contributes to the bottom line
- Exceptional Communicator: align stakeholders and turn complex product capabilities into compelling narratives
- Self-Starter: moves proactively without heavy guidance
- Experience in managing a (small) team (bonus skill)
Responsibilities
- Research new territories/segments and lead constant experiments on which areas to scale, using data-driven testing to sharpen ICP, messaging, and localized GTM approaches.
- Act as the "voice of the market" for Commercial, Product and Engineering teams by owning ICP segmentation.
- Influence marketing campaigns and the roadmap by prioritizing features based on customer needs, competitive differentiation, and commercial ROI.
- Define a strategic brand vision that significantly expands top funnel presence, increases consideration, and shortens sales cycles.
- Develop and own a framework that connects product and brand marketing work to commercial outcomes such as pipeline influence, win-rate improvements, and conversion uplift.
- Build and scale a high performing team, always performing with a close link to revenue growth.
- Manage but also not afraid to execute when needed.
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