- Develop and execute the company's international PR strategy.
- Build and maintain strong relationships with journalists, industry media, influencers, and key opinion leaders.
- Prepare press releases, articles, interviews, expert comments, and other communication materials.
- Secure media coverage in international and industry-specific publications.
- Identify new opportunities to increase brand awareness and strengthen the company's reputation.
- Support product launches, strategic partnerships, and other key business initiatives through PR activities.
- Coordinate the company's participation in international exhibitions, conferences, and industry events.
- Collaborate closely with Marketing, Sales, Partnership, and Product teams to deliver consistent external communications.
- Monitor media coverage, evaluate PR performance, and prepare regular reports.
- Manage corporate reputation and respond to relevant industry news and communication opportunities.
Analytical thinking