- Research local audiences, competitors, cultural trends, humor, digital habits, and media consumption patterns to identify content opportunities.
- Translate market research into actionable content plans.
- Develop and manage local content calendars for consistent, timely publication.
- Write, edit, review, and evaluate local content for linguistic accuracy, cultural relevance, and audience suitability.
- Identify distribution channels, including TikTok, Instagram Reels, YouTube Shorts, and locally popular platforms.
- Explore and test content formats and distribution approaches to improve reach, engagement, and retention.
- Source and coordinate local creators and external contractors, prepare briefs, manage deadlines, and ensure deliverable quality.
- Collaborate with the central AI production studio by providing creative briefs and feedback based on local market insights.
- Manage content budgets, monitor performance metrics, evaluate tests, and prepare performance reports and recommendations.
- Verify compliance with local regulations, age restrictions, and platform policies before publication and paid promotions.