- Oversee and align multiple marketing teams, including digital, product marketing, analytics, communications, design, and events
- Ensure effective collaboration across departments and business units
- Manage both in-house teams and external partners
- Develop and implement a comprehensive marketing strategy
- Define target markets, positioning, and key acquisition channels
- Lead go-to-market strategies for new products
- Drive performance across digital channels
- Optimize traffic acquisition, conversion, and retention
- Monitor and improve key metrics such as ROI, LTV, and conversion rates
- Analyze customer journey and identify growth opportunities
- Plan and control marketing budgets
- Allocate resources across channels based on performance
- Continuously optimize marketing spend