Senior Copywriter - Ad Creative Strategist

Impact ClientsInfo, Education, Subscription

United States. United Kingdom. Canada. Brazil. France. ColombiaFull-TimeSenior

Salary6000 - 10000 USD per month

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Job Details

Requirements

Real direct-response experience (offers, VSLs, ads)
Track record of writing winning ads for scaled offers, including coming up with new concepts
Strong understanding of cold traffic psychology, especially low-ticket offers
Track record of writing copy that’s simple, clear, emotionally sharp, and scalable
Preference for deep work over meetings (~90% creation role)
Ability to look at an Ad or a Funnel and instantly see what the offer is missing
Love for funnel hacking other people's ads, VSLs, high/low ticket offers
Ability to come up with unique marketing angles, mechanisms, and hooks
Excitement by the idea of making faceless or AI Avatar ads that generate high ROAS
Experience in info, education, or subscription businesses in biz opp space (bonus)
Scaled low-ticket offers before (bonus)
Built faceless funnels (bonus)

Responsibilities

Create ad concepts, hooks, and angles aligned with each offer
Write complete ad copy for Meta ads, YouTube ads, Instagram reels, and any paid traffic channel deployed
Work with editors and graphics designers to transform copy into converting ads
Maintain message-market consistency from ad → VSL → page → checkout
Work with the founder, Richard to create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
Contribute with building offers designed to break even or better on cold traffic
Write full, word-for-word VSL scripts designed for AI avatar VSLs, Actor-read VSLs, Voiceover + b-roll / stock footage
Ensure VSL scripts are production-ready, clean, and conversion-focused
Own the conversion narrative across the entire funnel
Collaborate with the Head of Marketing to iterate based on performance data

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6000 - 10000 USD per month

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