Senior Paid Advertising Strategist
New
O
OmniscientB2B SaaS
USA - RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4-6+ years
- Required Skills
- SalesforceGoogle AnalyticsLead GenerationHubSpot
Requirements
- 4-6+ years of hands-on paid media experience
- At least 2 years in a B2B SaaS or B2B lead gen context
- 2+ years in an agency setting managing multiple client accounts simultaneously
- Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display)
- Deep proficiency in LinkedIn Ads
- Proven experience managing $50K-$200K+ monthly ad budgets with direct accountability for performance
- Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
- Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration
- Excellent client communication skills with the ability to translate platform data into business-level insights
- Self-directed operator who thrives with autonomy and minimal hand-holding
- Experience building a paid media function or service line from scratch (agency or in-house) (strong preference)
- Familiarity with SEO and content marketing, and a genuine interest in how paid and organic work together (strong preference)
- Comfort with AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, and workflow automation (strong preference)
- Experience with Google Analytics 4, Google Tag Manager, HubSpot, Salesforce, or similar CRM/analytics platforms (strong preference)
Responsibilities
- Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients
- Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals
- Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets
- Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations
- Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures
- Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth
- Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline
- Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows
- Establish pricing and packaging recommendations for paid media services based on early engagement learnings
- Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact
- Present results and strategic recommendations to clients and internal stakeholders
- Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows
- Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows
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