Creative Strategist - Meta & Tiktok Ads

New

United States, US time zoneFull-TimeMiddle

Salary5000 USD per month

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Job Details

2-4 years of experience in performance media buying with a strong emphasis on creative strategy and developing high-converting video ads
Proven ability to improve ad performance through creative iterations and data-driven adjustments
Knowledge of recruitment processes for actors and influencers
Demonstrated ability to work under and meet KPIs
Proficiency with Excel or Google Sheets (pivot tables and vlookups will be necessary)
Proactive mindset instead of reactive
Ability to write with style and within compliance guidelines
Growth mindset, always willing to learn
Fluency in English
Must be willing to work on US time zone
Portfolio of work you can share

Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale
Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns
Recruit actors & influencers
Research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy
Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of creative variables
Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve
Audit creative performance on each account twice weekly for insights and test opportunities
Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video
Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads

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