- Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale
- Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns
- Recruit actors & influencers
- Research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy
- Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of creative variables
- Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve
- Audit creative performance on each account twice weekly for insights and test opportunities
- Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video
- Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads
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