- Ideate and write conversion-driven scripts and briefs for new ads
- Storyboard new creative ideas using tools like Figma, ForePlay, Notion, and more
- Consistently create premium UGC ads for Meta, TikTok, YouTube, and other platforms
- Work with internal and 3rd-party production partners to create video, gif, and other types of formats for ads
- Organize UGC shoots with our creators
- Find ways to source new UGC creators who produce high-quality ad content
- Build quarterly creative roadmaps with a united vision across video, static, and landing pages - then execute in a timely manner
- Analyze performance data, come up with new ideas for big swings and iterations that can improve performance
- Build and present client-facing reports that help us make key creative decisions
- Improve our creative operations, enabling our creative resources to work more efficiently and produce higher quality creative
- Be the trusted strategic / creative lead for your clients
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