Copywriter Webinaire
FranceContractMiddle
Salary not disclosed
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Job Details
Requirements
- Proven experience in high-performance launches (webinars, VSLs, or challenges) generating significant revenue (hundreds of thousands to millions of euros).
- Strong expertise in direct-response copywriting and strategic marketing thinking.
- Deep understanding of sales funnels, conversion psychology, and persuasion frameworks.
- Ability to identify and formalize a strong marketing “big idea” based on audience and market analysis.
- Excellent storytelling skills, especially in webinar or long-form sales presentation structures.
- Strong autonomy, rigor, and ability to deliver under strict deadlines.
- Analytical mindset with curiosity for market trends and continuous learning.
- Strong communication skills and ability to collaborate effectively with clients and cross-functional teams.
Responsibilities
- Define the core marketing angle and “big idea” for each launch based on deep analysis of the market, audience personas, and competitive positioning.
- Develop strategic storytelling frameworks that guide the entire webinar or challenge funnel from start to finish.
- Conduct ongoing market and advertising trend analysis, including US and francophone ecosystems, to refine positioning strategies.
- Create and structure webinar and challenge slide decks before handoff to design teams, ensuring clarity and persuasive flow.
- Ensure narrative consistency across all launch assets, including webinars, scripts, and supporting materials.
- Collaborate closely with Ads teams to align messaging, traffic strategy, and conversion goals.
- Maintain regular communication with clients and project managers to ensure alignment on strategy, structure, and delivery timelines.
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