GTM Engineer - Marketing
M
ModashB2B SaaS
Europe-based, EU business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- HubSpot
Requirements
- Comfortable and experienced with outbound tools like Clay & Instantly.
- Experience making sure data flows correctly between outbound tools and CRM (HubSpot).
- Experience building outbound programs from scratch in a B2B SaaS company.
- Capable writer for web page copy (e.g., demo booking page) and emails.
- Able to solve problems, make decisions, deliver a lot, and iterate.
- Willing to learn whatever the problem/opportunity requires.
- Foundational marketing knowledge (nice-to-have).
- Past experience working in an early-stage environment (nice-to-have).
- Exposure to hybrid GTM motions (nice-to-have).
Responsibilities
- Collaborate with leadership to iterate on how we qualify calls, and what kind of prospects make the most sense to spend human sales time with.
- Own the demo booking page (copy, design, form fields), testing and iterating on expectations, information gathering, and demo routing.
- Create resources, implement demos with AI agents, write better copy, imagine new flows to improve the "rejection experience" for non-ICPs.
- Replace the Head of Marketing as the point of contact for the external agency running the outbound cold email program.
- Approve outreach lists and email copy for the outbound program.
- Strategize new ideas for the outbound program (e.g., handling negative responses).
- Ensure everything runs smoothly and quickly with positive replies from the outbound program.
- Decide how the outbound program will run in the future (scale with agencies, build in-house, or a mix).
- Figure out strategies to increase the percentage of ICP trial sign-ups who book with sales.
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