Senior Marketing Operations Manager
Inactive
Remote in the following states: AL, CA, CO, DC, FL, IN, MO, NC, NJ, NM, NY, OH, OR, PA, SC, TN, TX, VA, WA, WYFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8-12 years of B2B marketing operations experience, with at least 3-4 years as the primary or sole ops owner
- Required Skills
- SQLSalesforceTableauRESTful APIsHubSpotLooker
Requirements
- Bachelor's degree in business or equivalent experience
- Minimum 8 years of B2B marketing operations experience
- At least 3-4 years as the primary or sole ops owner at a growth-stage company
- HubSpot expert at architecture level
- Marketing Hub, Sales Hub, and Data Hub certifications required or obtainable within 30 days of hire
- Built automation beyond email sequences (behavioral workflows, webhooks, API integrations, or custom-coded actions in production)
- Built attribution reporting connected to pipeline and can explain the model and defend its assumptions
- Salesforce CRM integration experience
- Proficiency in a BI or analytics tool beyond native HubSpot reporting (Databox, Looker, Tableau, Google Data Studio, or equivalent)
- Active practitioner of AI tools in a marketing operations context: Deployed AI-assisted workflows in production that save the team measurable time
- Opinionated on which AI tools add real leverage versus noise, with specific production examples
Responsibilities
- Rebuild the HubSpot instance from the ground up - data architecture, lifecycle stages, segmentation, and integrations (CMS, Salesforce, Forms, event platforms, paid channels)
- Build behavioral automation that goes well beyond email sequences - multi-branch workflows, webhook integrations, API-driven property updates, and custom-coded actions in production
- Evaluate HubSpot's AI-native scoring versus a custom-built model for NSTXL's federal defense audience and implement the right approach
- Assess whether HubSpot serves the member motion or whether a dedicated member/CS platform is the right call, and architect the integration between them
- Audit and activate HubSpot's full Breeze layer - Content Agent, Breeze Assistant, Content Remix, Journey Automation, AI-Powered Email, Lookalike Lists, and Breeze Intelligence
- Deploy Breeze Prospecting Agent and Data Agent to give BD automated account research and buying signal monitoring
- Evaluate Breeze Customer Agent as a capacity multiplier for the Membership team, handling FAQs, renewal questions, and intake autonomously
- Identify the highest-volume manual tasks across the marketing org and eliminate them with AI-assisted workflows and automation
- Build an AI content operations layer working with Creative and Demand Gen teams to implement content generation, remixing, and campaign asset workflows
- Run quarterly AI tool sessions to train the team on available capabilities, measure time recovered, and stay ahead of what is shipping
- Build multi-touch attribution from scratch - UTM architecture, campaign tagging, source capture, and a reporting layer that connects marketing activity to pipeline
- Own the executive dashboard and self-serve reporting for each marketing pillar - Creative, Demand Gen, and Program Marketing
- Own data governance including deduplication, list hygiene, property naming, and lifecycle stage definitions
- Build and maintain all marketing technology SOPs
- Manage vendor relationships for marketing technology including contracts, renewals, and performance reviews
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