Senior Manager, Demand Generation

OverstoryElectrical Grid, Climate Action

United States, the Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Denmark, Switzerland, and Canada, PST, MST, CST, NST, AST, ESTFull-TimeManager

Salary not disclosed

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Job Details

Experience: 7+ years
Required Skills: HubSpot

Requirements

7+ years of experience in B2B demand generation
Significant ownership of ABM programs and strategic account motions
Located within two hours of the US eastern time zone
Strong command of digital advertising platforms
Strong command of website experimentation tools
Proven ability to build, execute and measure full-funnel account-based programs
Excellent communication skills
Excellent project-management skills
Excellent stakeholder-alignment skills
Deep expertise in HubSpot
Data-driven and curious

Responsibilities

Own the strategy and execution of ABM programs for a focused list of strategic accounts.
Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
Continuously optimize funnel performance, audience targeting, and conversion rates.
Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
Improve website conversion paths, landing pages, and personalized account experiences.
Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
Build dashboards that track funnel health, ABM engagement, and revenue contribution.
Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

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