Senior Customer Marketing Manager - North America
M
M-FilesTechnology
United States, Eastern Time ZoneFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- HubSpotCRM
Requirements
- 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
- BS or BA Degree - Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience
- Proven experience developing and executing account-based marketing (ABM) strategies to drive expansion, upsell, and cross-sell within existing customer accounts
- Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
- Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
- Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools
- Experience with customer communication and customer relationship management systems (CRMs)
- Strong ability to create audience-focused content that drives engagement, adoption, and pipeline within the existing customer base
- Excellent collaboration skills with cross-functional stakeholders
- Excellent English writing skills, enthusiastic, and comfortable talking with customers
- Highly motivated team player who thrives in a fast-paced environment
- Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
- Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
- Able to travel for work occasionally for events and team meetings
- Able to adjust schedule as needed to collaborate with teams in different time zones
Responsibilities
- Design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers.
- Plan and execute upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns across North America and globally.
- Plan and execute customer events, including the Customer Advisory Board in North America.
- Plan and execute global customer webinars.
- Manage product launch communications from planning to post-launch.
- Create and distribute M-Files Community content.
- Execute customer communications to ensure consistent engagement and value delivery.
- Generate pipeline and drive growth within the existing customer base.
- Support customer advocacy efforts in North America to identify customer success stories and testimonials.
- Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars.
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