Senior Marketing Manager
New
A
Apollo.ioSaaS
United StatesFull-TimeSenior
Salary163800 - 235400 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- AgileSalesforceHubSpot
Requirements
- 6+ years of experience in marketing operations, project management, or a related role
- At least 1 year working directly with external agencies
- Strong project management skills, with experience managing multiple stakeholders, timelines, and deliverables
- Familiarity with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce)
- Excellent communication and relationship-building skills
- Proven ability to manage agency partnerships and internal cross-functional teams
- Analytical mindset with experience tracking campaign performance and contributing to data-driven decisions
- Detail-oriented with a focus on operational excellence and quality assurance in marketing execution
- Bachelor’s degree in marketing, business, communications, or a related field
- Project management certifications (e.g., PMP, Agile) a plus
Responsibilities
- Act as the primary point of contact for external marketing agencies, managing relationships and ensuring alignment on project goals, timelines, and deliverables.
- Coordinate the development of marketing assets (e.g., digital campaigns, content, creative materials) with agencies, ensuring adherence to brand guidelines and campaign objectives.
- Oversee agency workflows, including brief creation, feedback loops, and approval processes, to ensure timely and high-quality delivery of marketing materials.
- Collaborate with internal teams and agencies to align on campaign strategies, audience targeting, and messaging.
- Manage end-to-end project plans for marketing campaigns, ensuring alignment with the broader marketing strategy and operational processes.
- Facilitate the execution of campaigns by coordinating tasks across internal teams (e.g., content, design, demand generation) and external agency partners.
- Track project milestones, budgets, and deliverables, ensuring campaigns are delivered on time and within scope.
- Assist in the utilization of marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) to support campaign execution and data integration.
- Ensure agency deliverables integrate seamlessly with Apollo’s marketing technology stack and custom marketing control plane.
- Work with the Senior Manager of Marketing Operations and Analytics & Intelligence teams to track campaign performance and report on KPIs.
- Partner with internal marketing teams (e.g., demand generation, content, product marketing) to align agency work with Apollo’s go-to-market strategy.
- Collaborate with sales and revenue operations to ensure smooth lead handoffs and alignment on campaign objectives.
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