Senior SEO & GEO Marketing Manager
L
LaunchDarklyDeveloper Product SaaS
Remote - USFull-TimeSenior
Salary116000 - 187000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceSEO
Requirements
- 8+ years of B2B marketing experience with significant ownership of SEO strategy and execution for a developer product.
- Experience marketing to developers or technical SaaS audiences.
- Proven track record building and scaling SEO programs that drive measurable business outcomes, including inbound leads and pipeline.
- Familiarity with GEO, LLMO, or answer engine optimization approaches—or a strong SEO foundation and clear perspective on how to build toward AI discovery strategies.
- Strong project management skills with experience coordinating agencies, freelancers, and cross-functional teams.
- Proficiency with analytics and SEO tools including GA4, Google Search Console, Google Tag Manager, and Mixpanel.
- Working knowledge of CMS platforms.
- Ability to write and edit clearly for technical audiences.
- Excellent critical thinking and problem-solving skills.
- Strong communication and stakeholder management skills.
- Comfortable operating autonomously in a fast-moving environment.
Responsibilities
- Lead the execution and evolution of LaunchDarkly’s SEO and GEO strategy, improving discoverability, traffic quality, and inbound pipeline.
- Build and maintain a strategic roadmap for organic growth spanning content strategy, on-page optimization, site structure, link and citation building, and AI discovery.
- Lead content and optimization workflows end-to-end—from identifying opportunities and developing briefs through publication, measurement, and iteration.
- Partner with product marketing, content, web, and communications teams to translate business priorities into content programs.
- Evaluate how LaunchDarkly appears in AI-generated search results and LLM-powered experiences, and develop strategies to improve visibility, accuracy, and authority.
- Establish benchmarks for GEO and LLMO performance, and iterating as the space matures.
- Use analytics platforms including GA4, Google Search Console, Google Tag Manager, Mixpanel, and Salesforce to assess performance.
- Monitor the competitive landscape, search algorithm changes, and emerging AI discovery trends.
- Provide editorial direction and hands-on writing or editing support when needed.
- Drive cross-functional alignment on organic priorities, keeping stakeholders informed and programs moving forward.
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