Senior Marketing Manager, SEO & GEO
US or Pune, IndiaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3-5 years
- Required Skills
- Artificial IntelligenceSEOSEMrushAhrefs
Requirements
- Demonstrated ability to use AI systems for research, content creation, competitive analysis, or workflow automation (professional or personal experience)
- Comfort designing AI-powered workflows for repeatable execution: prompt engineering, output refinement and quality control.
- Mindset that defaults to: automate first, measure everything, iterate fast.
- 3-5 years hands-on experience executing SEO strategy in B2B SaaS or enterprise software
- Experience with technical audits, schema implementation, site architecture, and analytics platforms (GA4, Search Console, Ahrefs/SEMrush)
- Recent agency experience preferred.
- Understanding of how AI retrieval systems work including entity recognition, semantic search, and citation weighting with ability to distinguish between activity metrics and authority metrics.
- Ability to design differentiated content programs using proprietary HG data and original research, not just generic strategies and execute content calendars.
- Data-driven decision-making based on evidence (competitor analysis, market trends,citation patterns, conversion data) rather than best practices.
- Strong ownership mindset: you design the system, build the workflows, execute the work, measure the results, and iterate.
Responsibilities
- Own and execute the digital performance strategy that drives discovery, engagement, and pipeline across organic search and AI platforms.
- Execute hands-on SEO implementation including technical audits, schema markup, site architecture optimization, and deploy on-page and technical optimizations.
- Drive GEO by structuring content for AI citation across ChatGPT, Perplexity, Google AI Overviews, and Claude while building measurement frameworks to track citation frequency and competitive positioning.
- Work and collaborate with the marketing communications team to support optimizing seo/geo agency efforts to fortify outcomes.
- Identify content opportunities to create and transform HG's proprietary data assets into high-authority content using AI workflows, then optimize the technical foundation for SEO, GEO and PPC.
- Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering.
- Help build and iterate prompt workflows that generate citation-ready content: structured formatting, clear sourcing, author credentials, schema markup.
- Map, optimize and help implement existing optimization for pages and content (web pages, landing pages, blogs, assets, schema, metadata) for rankings, readability, experience, GEO citation, and conversion.
- Use AI to monitor competitive positioning, run content audits, identify underperforming assets, and prioritize refresh opportunities.
- Create and manage a system to identify what's working, what’s not and why.
- Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery.
- Build and manage an editorial calendar aligned with marketing and GTM priorities.
- Establish systematic post-mortems: what content gets cited and why? What changes or optimizations moved the needle? What should be stopped?
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