Content Analytics Strategist
A
Activate TalentHealth & Wellness
Philippines. India. Argentina. Mexico. Brazil. Pakistan, US Time zoneFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- 3+ years of experience in analytics, growth, or performance marketing within DTC/ecommerce
- Strong understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)
- Experience analyzing short-form content performance (TikTok, Instagram Reels, YouTube Shorts)
- Advanced proficiency in spreadsheets (Google Sheets/Excel)
- Experience with BI tools is a plus
- Ability to synthesize large data sets into clear, actionable insights
- Strong attention to detail with a results-oriented mindset
- Experience working with influencer or UGC-driven brands (Preferred)
- Familiarity with attribution models and tracking across paid and organic channels (Preferred)
- Experience collaborating with creative and media buying teams (Preferred)
Responsibilities
- Track and analyze performance across creators, content, and campaigns
- Monitor key metrics including GMV, ROAS, CTR, hook rate, watch time, and conversion rates
- Build and maintain dashboards and reporting systems to surface real-time insights
- Identify top-performing creators and content driving the highest revenue impact
- Break down winning content into key variables (hooks, formats, messaging, timing, etc.)
- Evaluate underperforming content and diagnose root causes
- Translate data into actionable insights for creative, influencer, and media buying teams
- Provide clear recommendations on where to double down, iterate, or cut spend
- Partner closely with Content Strategists to refine messaging and creative direction
- Support structured testing frameworks across creators and content variations
- Measure test performance and ensure learnings are documented and applied
- Continuously refine KPIs and benchmarks based on evolving performance data
- Develop and maintain performance playbooks based on top-performing content and creators
- Create standardized reporting and insight-sharing processes across teams
- Ensure insights are systematically fed back into content production and scaling efforts
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