- Own marketing measurement outcomes, from scoping client objectives through analysis and presentation of insights.
- Design and execute geo lift tests.
- Build analyses and insights reporting, including custom reporting and customer- or event-level analysis.
- Consult with client and internal teams on appropriate measurement approaches.
- Lead measurement across client partnerships, working with paid media teams to turn data into actionable decisions.
- Support measurement reporting and media mix modelling for clients and media teams.
- Educate non-technical stakeholders and contribute knowledge in marketing measurement and strategic analytics.
- Refine playbooks, share knowledge, and strengthen cross-department roadmaps and systems.
- Contribute to the evolution of Thrive’s measurement services and products.
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