Strategic Alliances Marketing Manager
H
HalcyonCybersecurity
Remote, USFull-TimeManager
Salary150000 - 175000 USD per year
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Job Details
- Experience
- 5–7 years
- Required Skills
- SalesforceHubSpot
Requirements
- Experience planning and managing co-marketing programs and investments with strategic alliances
- Familiarity with the security market landscape and buyer personas
- Comfortable balancing strategic thinking with hands-on campaign execution
- Ability to position joint solutions into clear market messaging
- High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment
- Executive presence and confidence engaging senior internal and partner stakeholders
- Willingness to travel up to ~20% based on business needs
- 5–7 years of experience in alliance, partner, or ecosystem marketing within enterprise technology or cybersecurity
- Experience supporting global technology alliances (cloud, infrastructure, or security ecosystems) preferred
- Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact
- Strong project management, communication, and relationship-building skills
- Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools
Responsibilities
- Develop and execute integrated marketing plans with key strategic alliance partners (e.g., Dell, Microsoft, and others)
- Translate joint solution value propositions into clear messaging and coordinated campaigns that support awareness, enablement, and demand creation
- Identify and activate opportunities to scale Halcyon’s market reach through participation in alliance-led marketing programs and flagship partner initiatives
- Build strong relationships with alliance stakeholders and internal leadership to drive alignment and unlock new opportunities
- Drive integrated programs across digital campaigns, executive engagement moments, field activations, content, and partner communications
- Own program execution end-to-end — including timelines, readiness, coordination, and performance tracking
- Coordinate cross-functional execution to ensure consistency and impact
- Support regional teams in activating joint programs through scalable campaign frameworks, tools, and partner-ready assets
- Manage co-marketing investments and MDF budgets to ensure programs are aligned to business priorities and delivering measurable outcomes
- Monitor and communicate program effectiveness, including partner engagement, campaign adoption, and contribution to pipeline initiatives
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