Director of Conversion Rate Optimization
L
LawnStarterLawn Care, Home Services
United StatesFull-TimeDirector
Salary160000 - 180000 USD per year
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Artificial IntelligenceTableauA/B testing
Requirements
- Lives in Webflow (production environment, not just design).
- Statistically sharp (experience with two-tailed p-tests, Tableau dashboards, testing methodology).
- AI-native (uses AI daily for hypothesis generation, variation copy, analysis acceleration).
- Ships fast (measures weeks in tests launched and learnings captured).
- Gets the stats right (catches underpowered tests, peeking, interaction effects).
- Ability to explain results to non-technical stakeholders.
- Webflow and VWO skills are production-grade.
- Ability to build variations, configure goals, debug tracking, and ship independently.
Responsibilities
- Own conversion performance (visitor-to-lead and lead-to-customer) to drive the visit-to-customer rate.
- Manage Webflow and landing page architecture for paid, organic, and partner pages, and the CMS structure.
- Develop and execute a multi-quarter experimentation program for the acquisition funnel.
- Implement an AI-accelerated testing workflow for hypothesis generation, analysis, and variation content.
- Design the experimentation function model, including team structure, tooling, and processes for scalability.
View Full Description & ApplyYou'll be redirected to the employer's site
