Senior Media Buyer
H
HuzzleSaaS, MarTech, B2B services
South Africa. Philippines. Colombia. Mexico. Argentina. BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google Analytics
Requirements
- 5+ years of experience in media buying or performance marketing
- Proven experience managing paid advertising campaigns across Meta Ads and Google Ads
- Strong track record of scaling profitable campaigns and improving ROAS
- Experience managing large advertising budgets ($50K+/month preferred)
- Strong knowledge of conversion tracking, pixels, attribution models, and analytics tools
- Proficiency with marketing tools such as Google Analytics, CRM systems, and ad management platforms
- Experience with funnel optimization, landing page testing, and conversion rate optimization (CRO)
- Excellent analytical skills and the ability to make data-driven marketing decisions
- Strong communication skills and ability to work in remote, cross-functional teams
- Experience in SaaS, eCommerce, lead generation, or digital marketing agencies is highly preferred
Responsibilities
- Plan, launch, and manage high-performing paid media campaigns across platforms including Meta (Facebook/Instagram), Google Ads, TikTok Ads, and LinkedIn Ads
- Manage and optimize monthly advertising budgets ranging from $50,000–$500,000+
- Conduct audience research, targeting strategy, and funnel optimization to improve campaign performance
- Continuously run A/B tests on creatives, landing pages, and audience segments to improve conversion rates
- Analyze campaign performance using data dashboards, attribution models, and analytics tools
- Collaborate with creative teams to develop high-converting ad creatives and messaging
- Implement retargeting strategies, lookalike audiences, and advanced segmentation
- Track and report on key performance metrics such as CPA, ROAS, CTR, and conversion rates
- Identify opportunities to scale winning campaigns while maintaining profitability
- Stay up to date with paid advertising trends, algorithm updates, and platform best practices
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