Senior Media Buyer
A
AlGooruEducation
Work from AnywhereFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3-5 years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3-5 years of experience in performance marketing, media buying, or a similar role
- Proficiency in media planning and buying tools and software
- Expertise in data analysis and reporting tools (Google Analytics 4, Google Data Studio, etc.)
- Familiarity with UxCam or similar product analysis partners
- Experience with A/B testing methodologies
- Strong understanding of marketing attribution models
- Solid understanding of target audience demographics and market research techniques
- Strong analytical and problem-solving skills
- Strong data-driven decision-making skills
- Excellent communication and presentation skills
Responsibilities
- Strategizing and executing digital campaigns to recruit and activate customers across all stages of the sales funnel (new user acquisition, current user activation, optimizing drop-offs), and achieving overall sales targets.
- Optimizing campaigns for maximum return on investment (ROI) by analyzing data and implementing data-driven strategies.
- Leading the development and execution of a comprehensive measurement framework to track campaign performance and measure success against KPIs.
- Develop data-driven performance marketing strategies aligned with overall business goals.
- Plan, execute, and manage paid advertising campaigns across various digital channels (Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, etc.).
- Conduct A/B testing to optimize campaign elements for improved performance (targeting, messaging, creatives).
- Collaborate with the creative team to ensure consistent brand messaging across campaigns.
- Implement and maintain a robust measurement framework to track campaign performance.
- Analyze campaign data to identify trends, opportunities for improvement, and areas for optimization.
- Regularly generate reports to communicate campaign performance to stakeholders, including key performance indicators (KPIs) and return on ad spend (ROAS).
- Translate data insights into actionable recommendations to improve campaign performance.
- Continuously monitor campaign performance and make adjustments as needed to optimize results.
- Identify and troubleshoot campaign issues to ensure smooth campaign delivery.
- Stay up-to-date on industry trends and best practices in performance marketing.
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