Media Buyer
H
Hunt StDigital Marketing Agency
Philippines-based candidates, AU business hours (approx. 9 AM - 5 PM, Monday to Friday)ContractMiddle
Salary1500 - 2750 AUD per month
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Job Details
- Required Skills
- Google Analytics
Requirements
- Proven experience as a Media Buyer or Digital Paid Ads Specialist (agency or in-house).
- Hands-on experience with Meta Ads Manager.
- Hands-on experience with Google Ads.
- Strong analytical skills.
- Proficiency with Google Analytics.
- Proficiency with Looker Studio or similar reporting platforms.
- Deep understanding of tracking, attribution, pixels, conversion APIs, and custom events.
- Excellent communication skills.
- Strong attention to detail.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Responsibilities
- Develop media buying strategies aligned with business goals and target audiences.
- Conduct audience research, competitor analysis, and trend monitoring to inform campaign plans.
- Build media plans with clear projections, budgets, and KPIs.
- Set up, manage, and optimize campaigns across platforms (e.g., Meta, Google, TikTok, LinkedIn, Programmatic DSPs).
- Continuously A/B test creatives, audiences, placements, and bidding strategies.
- Monitor performance daily and adjust tactics to improve ROI, ROAS, CPL, and CPA.
- Track and analyze campaign data to identify insights and growth opportunities.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Maintain and monitor budgets to ensure efficient spend pacing.
- Work closely with the marketing, creative, and content teams to align on goals and creative requirements.
- Provide data-backed feedback to improve ad copy, visuals, and landing pages.
- Present results and optimization plans to internal stakeholders or clients as needed.
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