Senior Manager, Growth Marketing – Digital Channels
P
Point Digital Finance, Inc.Consumer Finance
Work from anywhere in the U.S.Full-TimeManager
Salary132050 - 175350 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 5+ years of hands-on experience managing digital marketing campaigns.
- Experience in Paid Search (SEM), Programmatic, and Online Video.
- Experience in consumer finance.
- Expertise in Google Ads.
- Expertise in Trade Desk.
- Ability to configure campaigns and use analytics platforms like Google Analytics.
- Experience in lifecycle marketing.
- Highly analytical and data-driven.
- Proven track record of using data to drive marketing decisions and optimizations.
- Excellent communication and interpersonal skills.
- Ability to present insights and recommendations to senior stakeholders.
- Proven success in hitting aggressive growth targets.
- Proven success in managing large budgets.
- Proven success in driving meaningful business outcomes.
- Detail-oriented and well-organized with a hard-working can-do attitude.
- Structured thinker and strong communicator, both verbally and in writing.
Responsibilities
- Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Programmatic, Online Video, and other relevant channels.
- Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
- Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
- Use analytics tools to derive insights from campaign performance and provide regular reporting on results.
- Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
- Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
- Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.
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