Senior Growth Marketing Manager - Pro Acquisition

LawnStarterLawn Care Marketplace

Work from anywhere in the US.Full-TimeManager

Salary150000 - 180000 USD per year

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Job Details

Personally managed six- or seven-figure monthly budgets across Google and Meta.
Built campaigns, analyzed data, and iterated on campaigns without handing off to an agency.
Core strength in paid social and interrupt marketing, building campaigns on Meta, LinkedIn, TikTok, or YouTube.
Improved conversion rates through direct experimentation on landing pages and signup flows.
Experience acquiring supply for a two-sided marketplace (e.g., drivers, hosts, couriers, taskers).
Mines data to inform top-of-funnel decisions, identifying audience segments, channels, and creatives for best downstream outcomes.
Builds own reports, digs into numbers, and course-corrects weekly.
Ability to define strategy, build infrastructure, and figure out what works through testing in an ambiguous environment.
Uses AI tools to generate creative variants, analyze performance data, build reports, and mine audience insights.
Measures success on activated Pros and revenue impact, not impressions, clicks, or campaigns launched.

Build and run Pro acquisition campaigns across paid social (Meta, TikTok), paid search (Google, Bing), job marketplaces (LinkedIn, Indeed, ZipRecruiter), and emerging channels.
Own conversion rate optimization from ad click through completed signup by building, testing, and iterating landing pages and signup flows.
Own ad copy, creative concepts, and a repeatable testing framework.
Make informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets.
Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers.
Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service.
Build and maintain reporting focused on cost per activated Pro, time to first service, and sign-up to first-service conversion.
Work with customer growth leaders and finance to forecast supply needs by market, model acquisition scenarios, and allocate budget accordingly.

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