Programmatic Associate Director (Enterprise)
J
Jump 450 MediaPerformance Marketing
United StatesFull-TimeDirector
Salary70000 - 100000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Google Analytics
Requirements
- Bachelor's degree in Marketing or related major
- 3+ years of performance marketing experience in programmatic
- The Trade Desk experience preferred
- DV360 experience preferred
- Proficient in Display programmatic tactics
- Proficient in Native programmatic tactics
- Proficient in Video programmatic tactics
- Proficient in OTT/CTV programmatic tactics
- Proficient in Digital Out-of-Home programmatic tactics
- Highly knowledgeable with top programmatic ad platforms
- Highly knowledgeable with automation tools (bidding and targeting)
- Highly knowledgeable with Google Analytics
- Highly knowledgeable with other media buying and creative testing tools
- Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
- Experience in maintaining and growing large spending accounts with significant optimizations and budgets
- Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
- Ability to communicate effectively to all employee levels
- Ability to work in a fast-paced environment while managing time effectively
Responsibilities
- Strategize and execute programmatic media campaigns
- Serve as the day-to-day subject matter expert for programmatic for clients
- Provide strategic recommendations, analysis, and reporting to clients
- Respond to ad-hoc client requests
- Assist in the development of media strategy and building paid media plans
- Communicate campaign performance to clients and create road-maps
- Analyze performance data and provide intelligent synthesis, interpretation and action plans
- Continuously measure and optimize campaign performance, establish benchmarks, and recommend future tests
- Prepare reports and present results to clients and management
- Maintain up-to-date knowledge of best practices and strategies in advertising networks
- Use a data-driven approach to develop marketing strategies and plans
- Build effective relationships with clients
- Gather data on consumer, competitor, and market conditions
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