Associate Vice President of Digital Engagement
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The Humane League Nonprofit Animal Protection
This is a full-time, remote position based in the United States. The successful candidate must reside in and be authorized to work in the United States., Occasional hours outside of 9am - 5pm, depending on your time zone.Full-TimeManager
Salary135,498 - 165,098 USD per year
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Google AnalyticsDigital MarketingCRM
Requirements
- 8+ years of advanced experience in digital marketing, digital engagement, or communications.
- Senior-level leadership experience overseeing multi-channel campaigns and teams.
- Demonstrated success developing and executing cross-channel digital engagement strategies.
- Strong understanding of digital channels, journeys, and segmentation approaches.
- Working familiarity with CRM systems (e.g., EveryAction, Mailchimp) and advertising platforms (e.g., Meta Ads Manager, Google Ads).
- Proficiency with analytics tools (e.g., Google Analytics, Data Studio).
- Strong ability to lead and develop high-performing multidisciplinary teams.
- Extensive understanding of key digital performance metrics (CPC, CPA, ROAS, CTR).
- Executive-level strategic thinking and problem-solving abilities.
- Exceptional written and verbal communication skills.
- Global and cross-cultural competence.
Responsibilities
- Set and evolve THL’s 3+ year digital engagement strategy.
- Lead the development of a cohesive, cross-channel vision.
- Own and evolve THL’s cross-channel online end-to-end supporter lifecycle strategy.
- Partner cross-organizationally to shape campaign and mobilization strategies.
- Collaborate with Development to ensure digital engagement strategies drive sustainable fundraising growth.
- Establish team-wide Key Performance Indicators (KPIs) across acquisition, engagement, and fundraising.
- Lead and develop a multidisciplinary team.
- Align strategies across email, SMS, social media, and paid media channels.
- Serve as a key strategic partner across Campaigns, Development, and Public Policy.
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