- Own the end-to-end marketing measurement strategy across paid media, SEO, lifecycle, affiliate, and social channels.
- Define and maintain attribution models including first-touch, last-touch, multi-touch, and blended attribution.
- Establish source-of-truth logic for key metrics like CAC, ROAS, LTV, and retention.
- Collaborate with engineering on event tracking architecture, identity resolution, and data pipeline development.
- Validate datasets and reporting logic within BigQuery or similar cloud data warehouse environments.
- Own event taxonomy and implementation for GA4, GTM, Meta Pixel/CAPI, and other platforms.
- Build and oversee dashboards using Tableau, Looker Studio, or Power BI.
- Create QA processes for analytics implementation and monitoring tracking integrity.
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