Associate Media Director
Q
QRYAdvertising & Media
USA remote flexibility.Full-TimeMiddle
Salary100,000 - 115,000 USD per year
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Job Details
- Experience
- 6+ years of hands-on paid media management experience, 2+ years of people management experience
- Required Skills
- Amazon RDSPeople ManagementShopifyGoogle AnalyticsCommunication SkillsAnalytical SkillsLead GenerationStrategic thinkingDigital Marketing
Requirements
- 6+ years of hands-on paid media management experience, ideally in an agency environment.
- Experience across channels like Google, Meta, TikTok, Amazon, Programmatic, and CTV in both ecommerce and lead generation verticals.
- Bachelor’s degree in marketing or a related field (ideally).
- Demonstrable experience thinking strategically, identifying opportunities, and developing effective plans to achieve client objectives.
- 2+ years of people management experience.
- Top-notch communication skills, confident presenting to senior stakeholders and skilled at simplifying complex media concepts.
- Analytical mindset to interpret data, identify trends, and make data-driven decisions using tools like Google Analytics or Shopify.
- Passion for digital marketing, advertising, and agency space.
- Ability to stay updated with the latest trends in digital advertising and marketing.
- Understanding of the importance of a clean, quiet workspace suitable for video conferencing and smooth virtual collaboration.
Responsibilities
- Serve as the strategic lead across paid media and paid search for your pod, tying media strategies directly to client business models and broader growth targets.
- Proactively identify performance improvements through emerging platform features, best practices, and competitor analysis, and develop test plans for campaign launches, audience expansion, and cross-channel integrations.
- Own department-level initiatives that impact performance, such as improving onboarding flow, refining naming conventions, or building internal playbooks.
- Lead strategic direction on your pod’s accounts and reports, especially those with the highest media spend, stakeholder complexity, or performance sensitivity.
- Lead forecasting across your pod, ensuring each client has a realistic, data-backed forecast that maps to their budget, funnel stage, and goals.
- Identify churn risk early and develop mitigation strategies, and you find opportunities to expand into new platforms, tactics, or budget growth.
- Line-manage two strategists within your pod (Paid Search Strategist and Paid Media Strategist), facilitating 1:1s, yearly reviews, and training plans.
- Coach direct reports on both tactical execution and strategic thinking, and guide your team through tough client interactions with transparency and composure.
- Regularly review bandwidth and sentiment to prevent burnout and proactively redistribute workload when needed.
- Monitor department-level KPIs including account retention, media margin, forecasting accuracy, delivery quality, and team performance.
- Lead initiatives that drive efficiency (SOPs for build audits, automation templates, naming conventions) and partner with the Head of Media to iterate on departmental workflows and goals.
- Bring insights to leadership on client risk, team performance, or platform shifts that may affect revenue.
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