Associate Director, Business Analytics
New
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Business AnalysisData AnalysisData visualizationDigital Marketing
Requirements
- 7+ years of experience in analytics, ideally within healthcare, life sciences, or data-driven marketing environments.
- Strong expertise in HCP-focused digital marketing campaigns, preferably for pharmaceutical or healthcare brands.
- Deep understanding of Prescription Rx and Medical Claims Dx data.
- Proven experience in client-facing roles with the ability to present complex data to non-technical audiences.
- Advanced analytical, statistical, and data interpretation skills, with the ability to manipulate large datasets.
- Familiarity with methodologies such as Test vs Control or Marketing Mix Modeling is a plus.
- Experience working with AI-driven analytics tools or insights generation is a strong advantage.
- Strong communication, curiosity, collaboration, and problem-solving mindset.
Responsibilities
- Lead the analysis of large-scale healthcare and marketing datasets to generate actionable insights that guide strategic decision-making and client engagement.
- Partner with sales and client teams to support renewals, identify growth opportunities, and deliver compelling data-driven presentations.
- Monitor and evaluate campaign performance, translating results into clear ROI narratives and optimization recommendations.
- Analyze behavioral and engagement patterns of healthcare professionals to inform targeting and marketing strategies.
- Contribute to cross-functional initiatives aimed at improving analytics workflows, methodologies, and reporting efficiency.
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