Senior Director, Growth Marketing

AlmaMental Healthcare

Remote, Contiguous USFull-TimeDirector

Salary230000 - 260000 USD per year

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Job Details

Experience: 10+ years

Requirements

10+ years in performance marketing, demand generation, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend levels
Deep hands-on expertise in Google, Meta, programmatic, and OTT/OLV channels with proven, measurable ROI
Experience leading a full-funnel strategy and exceeding goals
Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement approaches
Experience hiring and leading growth marketing teams of 25+ and building 0→1 systems at scale
Track record operating in a heavily regulated environment (healthcare, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards
Experience partnering closely with Engineering and Product as one team with shared outcomes
Clear, direct communicator who can translate complex performance marketing topics for executives, boards, and non-expert stakeholders
Experience deploying AI-forward or AI-native marketing strategies and tooling
Product-led growth experience
Familiarity with two-sided marketplace or platform growth dynamics
Background scaling affiliate and partner marketing programs in regulated consumer categories
Experience with field marketing or regional demand generation programs

Responsibilities

Own and scale the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate
Define and execute the paid marketing roadmap with clear goals, KPIs, testing frameworks, and ROI accountability
Identify new channels, platforms, and tactics to unlock scalable and efficient growth for the business
Collaborate with Brand and Creative teams to drive briefing, testing velocity, and learning loops across message, audience, asset, and surface
Own organic growth channels, including SEO, content distribution, and social strategies and investment decisions
Own lifecycle channels across patient and provider, launching and testing across the full customer journey
Build and evolve the infrastructure to measure campaign effectiveness; owning attribution, incrementality, MMM, and reporting
Lead channel plumbing, experimentation frameworks, and martech build-vs-buy decisions in partnership with Engineering, Data, and Finance
Establish measurement frameworks that operate within healthcare privacy constraints (HIPAA, federal and state data regulations)
Hire, mentor, and manage a high-performing, technical team across paid and organic
Align patient and provider growth strategies to prevent channel overlap and unlock marketplace network effects
Partner with Product and Engineering to build surfaces that drive conversion and quality, not just spend
Serve as a strategic thought partner to senior leadership on growth strategy, investment decisions, and marketplace dynamics

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