Senior Director, Marketing
New
B
BOLDSaaS, ecommerce, marketplace
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.Full-TimeDirector
Salary190000 - 240000 USD per year
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Job Details
- Experience
- 10+ years
Requirements
- 10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environments.
- Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing.
- Strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2C.
- Commercial acumen: understand revenue drivers and business economics.
- Proven track record of aligning Product Marketing and Sales organizations to drive unified outcomes.
- Data-First Mindset: use data to inform decisions, optimize performance, and iterate rapidly.
- Agility: thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impact.
Responsibilities
- Own marketing’s contribution to both new business and expansion pipelines.
- Partner with Sales to align campaigns across SMB, Mid-Market, and Enterprise segments.
- Orchestrate paid digital (search, social, display) and channel distribution.
- Obsess over lead quality, funnel conversion, and CAC efficiency.
- Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives.
- Collaborate with Account Management to drive retention, upsells, and cross-sell engagement.
- Partner with Product Marketing to turn positioning into executable, multi-channel campaigns.
- Define funnel metrics and attribution models in partnership with RevOps.
- Use data-driven insights to optimize campaigns and inform future GTM investment decisions.
- Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.
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