Senior Product Marketing Director

New

United StatesFull-TimeDirector

Salary not disclosed

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Job Details

Experience: 10+ years

Requirements

10+ years of experience in B2B SaaS marketing
Significant senior-level product marketing leadership responsibility
Proven success owning positioning, messaging, and go-to-market strategy for complex technical products
Experience building and scaling product marketing teams in fast-paced or high-growth environments
Strong understanding of enterprise buyer personas, ICP development, and customer journey mapping
Exceptional storytelling skills across written, verbal, and visual formats
Strong analytical mindset with experience leveraging market research, performance data, and ROI analysis
Ability to influence cross-functional stakeholders and lead without direct authority
Comfort working in ambiguity, fast-changing environments, and innovation-driven organizations
Experience in ecommerce, retail tech, or AI/ML-driven platforms is a strong plus

Responsibilities

Define and execute the product marketing strategy while building a scalable function that supports rapid product innovation and enterprise growth
Own positioning, messaging architecture, and go-to-market execution across a complex suite of products and features
Develop and evolve clear, differentiated positioning and messaging across products, features, and solutions, translating technical capabilities into compelling customer value narratives
Lead end-to-end go-to-market strategy and execution for product launches, ensuring clarity, adoption, and measurable impact in the market
Build and maintain scalable messaging frameworks, value propositions, and enablement materials for sales, marketing, and customer success teams
Drive competitive intelligence and market insights to inform positioning, differentiation, and strategic decisions
Partner closely with Product teams on roadmap communication, prioritization, and feature launch readiness
Enable Sales and GTM teams with tools, narratives, and content that improve conversion and competitive win rates
Build, mentor, and lead a high-performing product marketing team while defining best practices and operational standards

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