Senior Director, Product Marketing - Commerce, Payments, Merchant Ecosystem

AffirmFinTech, E-commerce, Payments

USA base pay range (CA, WA, NY, NJ, CT) per year: $285,000 - $355,000 USA base pay range (all other U.S. states) per year: $253,000 - $323,000 #LI-RemoteFull-TimeDirector

Salary253000 - 355000 USD per year

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Job Details

Experience: 15+ years

Requirements

15+ years of experience in Product Marketing
Deep expertise in enterprise, B2B, and payments or commerce ecosystems
Proven ability to translate complex product capabilities into differentiated market narratives
Experience building and leading feedback systems that connect customer insights to product decisions
Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech
Demonstrated success leading go-to-market strategy for enterprise or platform products
Exceptional storytelling, communication, and executive influence skills (written and verbal)
Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards
Data-driven mindset with the ability to synthesize qualitative and quantitative insights
Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders
A systems thinker who can connect dots between market forces, customer needs, and company strategy

Responsibilities

Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products.
Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies.
Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards.
Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.
Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement.
Create playbooks, messaging frameworks, and sales narratives for internal teams.
Build and operationalize structured feedback loops between customer-facing teams and Product.
Translate market, customer, and competitive insights into actionable product and business recommendations.
Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics.
Partner with Communications, Brand, and Investor Relations to ensure consistent messaging.
Serve as a visible, credible voice of the company, participating in key customer meetings, industry panels, and thought leadership events.
Act as a trusted advisor to enterprise partners, communicating Affirm’s innovation roadmap and market vision.

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