Senior Director, Performance Marketing - Offline & Partnership Channels
New
H
HungryrootE-commerce, Food
28+ U.S. statesFull-TimeDirector
Salary206000 - 263000 USD per year
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Job Details
- Experience
- 8+ years
Requirements
- 8+ years of experience in procurement, strategic sourcing, or supply/vendor management
- Proven track record of delivering cost savings and operational improvements at scale
- Strong negotiation, contract management, and stakeholder management skills
- Experience partnering with Finance/FP&A on budgeting, forecasting, and ROI analysis
- Ability to build processes and teams in a high-growth environment
- Strong analytical skills with comfort working across spend data and vendor economics
- Experience in consumer, e-commerce, food, or high-growth operating environments is preferred
- Prior leadership experience building a procurement function from the ground up is a plus
Responsibilities
- Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels
- Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks
- Balance direct response objectives with upper-funnel investment
- Continuously evaluate new channel opportunities and lead pilots
- Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and direct mail vendors
- Build and own a rigorous measurement and attribution framework across all channels, including incrementality testing, media mix modeling, and channel-level ROAS/CAC tracking
- Actively integrate AI tools into day-to-day workflows
- Partner closely with the Product Marketing and Creative teams to inform briefs and creative direction
- Manage and mentor a small team
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