Senior Director, Performance Marketing
New
28+ U.S. statesFull-TimeDirector
Salary206000 - 263000 USD per year
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Job Details
- Experience
- 8+ years
Requirements
- 8+ years of experience in procurement, strategic sourcing, or supply/vendor management
- Proven track record of delivering cost savings and operational improvements at scale
- Strong negotiation, contract management, and stakeholder management skills
- Experience partnering with Finance/FP&A on budgeting, forecasting, and ROI analysis
- Ability to build processes and teams in a high-growth environment
- Strong analytical skills with comfort working across spend data and vendor economics
- Experience in consumer, e-commerce, food, or high-growth operating environments is preferred
- Prior leadership experience building a procurement function from the ground up is a plus
Responsibilities
- Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels.
- Manage budgets, vendor relationships, and performance with a clear eye on efficiency and growth.
- Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks.
- Balance direct response objectives with upper-funnel investment and make the case for the right mix at any given stage of growth.
- Continuously evaluate the channel landscape and proactively identify new channel opportunities.
- Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and direct mail vendors.
- Build and own a rigorous measurement and attribution framework across all channels, including incrementality testing and media mix modeling.
- Partner with Data Science and Analytics to design holdout tests, geo-based experiments, and lift studies.
- Actively integrate AI tools into day-to-day workflows for creative testing, brief generation, performance reporting, and audience modeling.
- Partner closely with the Product Marketing and Creative teams to inform briefs and creative direction.
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