VP Marketing, UK
B
BjakFintech
LondonFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- Google AnalyticsSEOCRMHubSpot
Requirements
- 4–7 years of experience in marketing, with exposure to both strategic planning and execution
- Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership
- Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM
- Ability to lead creative production across digital formats — video, static, and copywriting
- Strong data literacy — you can analyze results and translate them into clear decisions
- Experience managing budgets, agencies, and external vendors
- Excellent communication, project management, and stakeholder engagement skills
- Based in London with remote/hybrid work flexibility
- Experience in high-growth tech or fintech environments (Nice to Have)
- Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar, etc. (Nice to Have)
- Background in brand development, influencer partnerships, or event marketing (Nice to Have)
- Experience managing or mentoring junior marketers or specialists (Nice to Have)
Responsibilities
- Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA)
- Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more
- Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions
- Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging
- Shape and evolve the BJAK brand voice and positioning across platforms
- Manage creative production with internal teams and external agencies/freelancers
- Analyze data and market trends to generate insights and strategic improvements
- Collaborate with product, design, sales, and data teams to align marketing with business goals
- Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions
- Support go-to-market (GTM) efforts for new products and features
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