- Own marketing strategy and performance: Define and lead the overall persona-based marketing strategy, including account-based (ABM) approaches for priority accounts.
- Ensure all activity is aligned to pipeline growth, revenue, and commercial priorities.
- Own positioning, messaging, and brand: Build on and refine value propositions, messaging, and narrative. Act as the guardian of tone of voice, visual identity, and overall brand consistency.
- Market, customer, and competitor insight: Conduct ongoing research into customer needs, market dynamics, and competitor positioning.
- Work closely with Sales and Product to translate insight into clear strategic direction and product positioning.
- Orchestrate marketing execution: Provide strategic direction and final sign-off for all campaigns, events, and product/feature launches – supporting hands-on execution where needed.
- Marketing operations and sales alignment: Own lead scoring, MQL and SQL definitions, and the Marketing → Sales handover process.
- Own performance tracking and optimisation: Track and report on marketing-influenced pipeline, channel performance, and CAC. Use insights to continuously refine strategy and improve efficiency.
- Line management: Responsible for the performance and development of the Marketing Campaign Manager, providing strategic direction, prioritisation, and oversight of execution.
Data AnalysisHubSpot