Senior Manager, Marketing Operations
S
SolinkCloud-based Platform
Canada, Eastern, AtlanticFull-TimeManager
Salary152000 - 180000 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceGoogle AnalyticsMicrosoft ExcelHubSpotGoogle Sheets
Requirements
- Strong ability to prioritize tasks and manage time effectively — able to balance multiple responsibilities across reporting, operations, and project execution.
- Deep understanding of HubSpot — including architecture, CRM setup, workflows, data mapping, and integrations.
- Strong people and communication skills — capable of managing a team, coordinating across stakeholders, and translating technical/operational issues into clear actions.
- Strong analytical skills with the ability to translate data into actionable business insights.
- High proficiency in Excel/Google Sheets (ex: pivot tables, INDEX/MATCH, VLOOKUP, IF statements, filters)
- A deep understanding of B2B sales, marketing and customer success including process, content and technology; e.g. Marketo, Gong, Hubspot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight, etc.
- Excellent attention to detail, coupled with the ability to see the bigger picture — identify root causes, articulate challenges clearly, and solve problems strategically.
- Familiarity with CRM systems beyond HubSpot — especially Salesforce — and experience with HubSpot-Salesforce sync is a strong asset.
- A mindset of continuous improvement: able to proactively seek process improvements, enforce data integrity, and support scalable growth.
- Experience working in fast-paced startup or scale-up environments.
- Familiarity with marketing automation platforms, ad tech, and analytics tools.
- Comfort working cross-functionally across marketing, sales, operations, product, and customer success.
- Previous experience in RevOps or revenue support roles.
- Bachelor’s degree in Marketing, Data/Analytics,. Business Administration or equivalent
- 5+ years in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics.
Responsibilities
- Provide regular reporting, analytics, and insights to key business partners across marketing, sales, and leadership — enabling data-driven decisions.
- Maintain and optimize the foundations of the HubSpot account, ensuring that marketing, sales, and customer data architecture are robust, scalable, and aligned with business needs.
- Support broader revenue-tech (RevTech) operations — including CRM integration, lead-flow optimization, data hygiene, campaign set-up and tracking, and cross-functional collaboration.
- Act as a “go-to” resource for a wide range of requests related to revenue-driving activities — from ad-hoc analytics and dashboards to process improvements and technical implementations.
- Collaborate closely with Demand Gen, Sales Ops, and Go-to-Market teams to ensure lead acquisition and distribution processes are efficient, accurate, and optimized for performance.
- Identify inefficiencies and areas for improvement across marketing operations, then propose and implement solutions to streamline processes and improve performance.
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