- Own CMS operations (Sanity): Publish and update web content while ensuring consistency and adherence to marketing best practices
- Maintain web quality and consistency: Act as a steward of the website by ensuring content accuracy tending to unique needs from franchise owners, UX consistency, and operational excellence
- Design and scale AI-powered content and operational workflows: Leverage AI tools and prompting techniques to automate and streamline content creation, updates, and publishing processes, improving speed and consistency while maintaining quality and brand standards
- Manage cross-functional coordination: Partner with marketing, franchise owners, legal, product, design, and engineering to intake requests and drive website execution
- Collaborate with product & engineering: Translate business and content needs into clear inputs, provide feedback on implementation, and help ensure high-quality launches
- Build and maintain internal web operations documentation: Document common Tier 1 website and CMS questions, workflows, and use cases in tools like Freshservice to enable self-service and reduce inbound requests
- Support performance tracking and insights: Run and maintain reporting on key metrics (traffic, conversion, lead volume), and surface insights to inform decisions
- Manage Google Business Profiles via Yext: Maintain and update location-based content, ensuring accuracy, consistency, and alignment with GEO/SEO and local growth strategies
Google AnalyticsSEO