Job Details
- Languages
- European languages
- Experience
- 5+ years
- Required Skills
- PythonSQLArtificial IntelligenceSalesforce
Requirements
- 5+ years in growth marketing with experience driving activation, adoption, and revenue impact in a SaaS environment
- Hands on experience with advanced orchestration platforms like Segment, reverse ETL pipelines, Salesforce, and in-product orchestration tools
- Comfortable leveraging AI agents and automation tools
- Proven ability to design and execute omnichannel programs triggered by customer behavior, intent signals, and lifecycle data
- Strong understanding of the customer lifecycle and how to identify moments that influence product usage and future value
- Analytical mindset with the ability to independently explore data, develop insights, and convert findings into actions
- Excellent communicator and collaborator across cross functional teams
- Experience in Python and SQL for data analysis, prototyping, and automation
- Familiarity with BI tools such as Looker or Tableau
- Hands-on experience with machine learning and generative AI, particularly in applying these techniques to sales or growth use cases
- Strong communication and stakeholder management skills, with experience collaborating across global, cross-functional teams
- Proficiency in European languages
Responsibilities
- Lead and optimize lifecycle and engagement programs that drive measurable growth across Twilio’s product portfolio
- Coordinate and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in product experiences
- Identify and activate key lifecycle moments to improve activation, deepen adoption, and surface the right product paths for customers
- Design, run, and scale experiments to refine messaging, timing, and channel mix, with a strong bias toward fast iteration and learning
- Collaborate with peers, analytics, product, and ops to build data informed programs using Twilio Segment, Salesforce, and reverse ETL pipelines
- Continuously analyze program performance and use insights to refine strategy, increase customer value, and accelerate product adoption
