Job Details
- Experience
- 8+ years in marketing, 5+ years in product marketing
- Required Skills
- Data AnalysisSaaS
Requirements
- 8+ years of experience in marketing
- 5+ years of product marketing experience in B2B SaaS
- Experience leading and inspiring a team of marketers
- Excellent communication skills and ability to present to executive leaders, cross-functional partners, and customers
- Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders
- Ability to create a range of marketing assets including product demo videos, slide pitch-decks, and product data sheets
- Ability to use data and analytics to drive decision-making
- Consistent track record of setting and delivering against measurable marketing metrics
- Ability to strategize and craft compelling messaging and positioning for technology products
Responsibilities
- Manage a team of high performing PMMs and provide guidance and mentorship
- Define TAM, target markets, business opportunities, and develop go-to-market strategies
- Craft and optimize positioning and messaging around the market, company, platform, product, and competition
- Engage with current and prospective customers, champion their needs and motivations
- Work with Product leadership to shape differentiated product roadmap investments
- Successfully launch new products to market; author and enable product demos
- Work with Corporate Marketing to craft a content strategy that addresses each part of the buyer’s journey
- Equip sales teams with messaging, sales strategies, materials, tools, and market knowledge
- Ensure partners and channels are equipped with materials, training, and support to succeed in selling PandaDoc
